With AI comes the rise of the Virtual Influencer. Virtual influencers are computer-generated digital characters that look and act just like real influencers would. Like any social media influencer they:
 
1. Post content on social media platforms.
 
2. Build relationships with their followers.
 
3. Partner with brands to use their influence to promote products and services in their niche.
 
4. Build their personal brand through ventures such as music, fashion, and activism.
 
Unlike living breathing humans, these generated characters never go off script. Never have a bad hair day, and never do things that could damage themselves, or the brands they work with. According to recent reports, virtual influencers have three times more engagement than real-life influencers with the same size audience. Making them more cost effective for marketing efforts. It’s also easier to “book” their time, easier to make more “posts” and shots, 100% customizability on content.